As Social Media Manager, I led content strategy and execution across Instagram, Facebook, LinkedIn, and TikTok, creating platform-specific content that supported product launches and brand storytelling. I managed influencer partnerships and collaborations, produced various engaging social series, and streamlined gifting to maximize reach.

Additionally, I handled daily community engagement, delivered clear briefs to creative partners, and contributed original lifestyle photography that strengthened our brand’s digital presence. During my time at Glo Skin Beauty, I increased the following count from 134.5K followers to 135.1K followers, had consistent 2.5% engagement rate on Instagram, and created more of a presence on TikTok overall.